Welcome.
Christina has been sporting the bob haircut at varying lengths since the ninties. Chic!
Christina Adamson is an art director and designer who helps brands embrace transformation by harmonizing design craftsmanship with the big picture. Her approach centers around 5 core principles:
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Have an inch? Take a mile.
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Treat creativity as responsibility.
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Nothing worth making is made in a vacuum.
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Great campaigns cultivate connection.
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Design is so much more than a service.
Scroll down to learn more.
In 2019, she completed SVA’s Residency in Typography, and later graduated from The Cooper Union’s Type@Cooper Extended Program in 2021. Christina cut her teeth working in advertising in the lifestyle, hospitality and beauty spaces. Currently she’s a Senior Designer within The Washington Post’s Brand Studio and lives in Greenpoint, Brooklyn.
Early samples of a WIP Scanner.
Have an inch? Take a mile.
During my residency at SVA, I worked against a basic prompt to design a typeface. Through an incubator of brainstorming and workshopping ideas, my typeface Scanner was born.
In the years since this 2 week program, I’ve continued to evolve and improve upon the first iteration. Scanner is now a type family, made in and collaborated with mentors and the type community.
Treat creativity as a responsibility.
A year after my time at SVA, I was accepted into the Type@Cooper Extended Program.
T@C instilled for me the importance of balance between creativity and function, and I believe my job as a creative is to not contribute to the amount of *junk*. I practice this in type design by prioritzing legibility and accessibilty before uniqueness and whimsy.
The “Whimsy -> Legibility Spectrum” represented in hand lettering specimens. There’s a time and place for ecentric elements, but not so much in 11pt text!
Wyndham brand guidelines made in lockstep with Creative Director Emilie Olsson.
Nothing worth making is made in a vacuum.
My early career in advertising helped me calibrate my attention to detail and conceptual thinking skills to the lightning speed pace that was expected of me.
I would not have developed the skills I need to be successful and reliable had it not been for the variety of teams and brilliant creatives I’ve worked with.
Behind the scenes of shoot for Godiva Cholocate. Done in collaboration with the team at Lippe Taylor.
A sampling of work from my time at The Washington Post.
Great campaigns cultivate connection.
In 2022 I made the transition to in-house at The Washington Post, a brand I’ve admired since I was in high school. My work at The Post has covered campaigns to brand design to bigger picture AI thinking.
Connecting the public with world class journalism has been the most rewarding experience, and a welcome addition to my purpose as a creative.
Behind the scenes assembling zines for Silent Writing Happy Hour, a writing group based in Greenpoint.
Design is so much more than
a service.
I wouldn’t be the creative I am today without the community support that keeps my horizon big and mind inspired. As a way of thanks, I believe in giving back to this community that has given so much to me.
In this way, design is so much more than an order placed in a queue. It’s a way to cultivate relationships and show up for people and places you care about.
Mock ups from a branding proposal pitched to North Brooklyn Community Boathouse.