DESIGN DIRECTION & ANIMATIONCOMMAND YOUR WEATHER
For Brooklyn-based production company Command Your Weather, it all started with a logo inspired by being the captain of your own ship. I further developed the original logo into brand guidelines with collateral and animation exploratory, nodding to the client’s cinematic roots.
Knowing the client had a strong vision for the brand, I wanted to showcase the creative direction for social in a non-traditional way. Instead of presenting in a content calendar, I edited this video to give an overview of what all the social posts look like.
