Hi.
I'm a brand designer who thrives at the intersection of craft and big-picture thinking — whether that's a brand identity, a live experience, or a campaign that has to work across every touchpoint in between. For the past few years I've been leading creative projects within The Washington Post's Brand Studio. Sometimes I tackle briefs solo, other times I lead a pod of designers, writers, and video editors to bring ambitious brand moments to life.
My early career in advertising sharpened my conceptual thinking and attention to detail, and my background in typography keeps my craft grounded even when the work is at its biggest scale.
SEE MY WORK
Early samples of a WIP Scanner.
Have an inch? Take a mile.
A type design residency at SVA gave me a single prompt, which I used it to design Scanner: a typeface that has since grown into a full type family, and been refined over years in collaboration with mentors and the type community.
I've never seen constraints as limitations, and I thrive when I have a framework to push against. This perspective has been beneficial for in brand design, where I frequently balance experimentation with rigid brand guidelines.
Treat creativity as a responsibility.
Graduating from the Type@Cooper Extended Program reinforced something I already believed: that every piece of design takes up space in someone's world, and that space is worth respecting.
There's already enough noise online and off, and I don't want to add to it. I think of design as a curatorial act, and I feel a responsibility to people who will encounter my work, to make it as considered and meaningful as possible.
Wyndham brand guidelines made in lockstep with Creative Director Emilie Olsson.
Nothing worth making is made in a vacuum.
My early career in advertising threw me into fast-moving teams where the work only succeeded if everyone did.
From mentors who shaped my perspective to the creatives I collaborated with in the trenches, every partnership has informed how I think, how I give feedback, and how I lead. I'm always taking something forward with me.
Behind the scenes of shoot for Godiva Cholocate. Done in collaboration with the team at Lippe Taylor.
A sampling of work from my time at The Washington Post.
Great campaigns cultivate connection.
When I moved in-house to The Washington Post, my work across campaigns, brand design, and emerging AI territory has deepened my belief that the most powerful creative work doesn't just communicate, it connects people to ideas that matter. Getting to do that in service of world class journalism has been the most meaningful work of my career.
Behind the scenes assembling zines for Silent Writing Happy Hour, a writing group based in Greenpoint.
Design is so much more than
a service.
The creative community has given me more than I could repay: mentors, collaborators, and a constantly expanding sense of what's possible. I try to give that back. Design, at its best, isn't a transaction. It's a way of showing up for the people and places you care about.
Mock ups from a branding proposal pitched to North Brooklyn Community Boathouse.