Community Project / North Brooklyn Community Boathouse
This branding proposal walks the line between locality to North Brooklyn while remaining inclusive
to all kinds of paddlers. The boats, paddles,
flora and fauna masked into the Pulaski Bridge anchor the logo. The expressive type allows for unmistakable brand presence.
My intent with this design is to broadcast the boathouse to the city and support the NBCB mission to connect more people with New York waterways.