DESIGN DIRECTION, ILLUSTRATION & ANIMATIONHelp Desk
Help Desk from The Washington Post gives our audience the tools to understand technology and allow it to better serve our world.
Need a digital detox? The Help Desk campaign draws in consumers by positioning personable experts who provide digestible solutions for tech needs, and thoughtful analysis on the booming industry. Leveraging the color palette provided by Newsroom designers, I illustrated a series of bouncy tech sliders, animated YouTube pre-roll ads, and art directed the larger campaign to tell the Help Desk story.
Using the pillars of Help Desk coverage I concepted and illustrated a suite of icons to represent the journalistic mission. These illustrations were used across the campaign in both animated and static placements.
Design Director: Tova Diamond
Copy Director: Sheila Hayes