ART DIRECTIONReroute Migraine Reflief
Having experienced migraine throughout his life, artist Ed Fairburn knows just how complex the condition can be. In the Reroute Migraine campaign, Ed Fairburn connected his signature topographic portaite style with the winding uncertainty of migraine.
The Reroute Migraine Relief campaign explores the unpredictability of migraine. This resonated with artist Ed Fairburn, who, considering his background with migraine and signature style combining portraiture with topographic maps, was the right artistic partner for this message.
Because of the personal nature of the campaign, we strengthened our partnership with Ed Fairburn by creating content for his social channels. These animated videos supplemented the campaign, and helped tie the messaging back to Ed’s personal network.
Creative Director: James Buonantuono
& Laura Touysinhthiphonexay
Artwork: Ed Fairburn